Stop Everything, Huda Beauty Are Releasing A Foundation


To say that we are obsessed with Huda’s palettes is an understatement – we’ve got every single one, obvs.

Well prepare to make room for a few more Huda Beauty prods because the queen herself is branching out to bases and is bringing out a line of foundations.

Can I get a ‘HELL YEAH!’ This is seriously major news, because until now the makeup mogul has never had any type of foundation or cover up on offer, and it is definitely something that has been missed.

Looking for lashes or liquid lipsticks? Sure, everyone knows to hit up Huda, but we’re now looking forward to getting our base fix from her, too.


Finally our campaign shot we shot this spring! It's been so hard keeping this from you! To celebrate our #HudaBeautyFauxFilter foundation launch, we are doing our LARGEST giveaway to date! 💃🏻💃🏻💃🏻 30 Winners will win our ENTIRE HUDA BEAUTY COLLECTION and 2 #FauxFilter Foundations, 1 Complexion Perfection Primer, & Foundation Brush with our Huda Beauty Foundation Bag worth over $1500 USD!!! Competition Rules: 1️⃣ Follow @hudabeauty & @shophudabeauty 2️⃣ Repost & like this photo 🔁💓 3️⃣ Tag 5 friends in the comments below 🙋🏽 4️⃣ Hashtag #hudabeautygiveaway 5️⃣ You can enter as many times as you like ⏰ Contest ends on Saturday October 7th at midnight Dubai time! Winners will be chosen on Monday, October 9th! Best of luck my beauty loving sweethearts!!! 🎉 Thank you for all the Bday love!!!! 🎂 ILYSM 💃🏻❤️

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She originally alluded to the product earlier this year and now #FauxFilter Foundation AND a primer named The Complexion Perfection are soon to be hitting a store (well, website) near you.

So, what’s the deal with #FauxFilter? Sephora says that it’s a suits-all-skins full coverage formula which has a shade for nearly every skin tone – 30, in fact.

Huda shared a picture on her Instagram of all 30 shades swatched across four arms, and from the looks of things there are a lot of colours covered.

Lets talk primer. As one would expect, it’s a super base blurring formula, which gets rid of imperfections, fine lines and helps your foundation stay put for longer. There’s also a Buff Blend Brush which you can use with the foundation for a seamless application. All areas have been covered.

And for ONCE you don’t actually need to wait very long before you can get your hands on these bad boys.

They’ll be out on the 12th October on Cultbeauty, join the wait list here  to make sure you don’t miss out.