The excitement is almost too much to bear
After what seemed like forever, we FINALLY have a date for the UK launch of Glossier! The cult brand will be hitting our shores next week on the 9th October. For those who aren’t in the know, Glossier was founded by Emily Weiss, the brains behind the brilliant Into The Gloss.
The brand has gained a pretty big following thanks to its superior formulations, Instagrammable packaging and super cool social media feed. Since launching in 2014, Glossier is one of a select few (think The Ordinary and Sunday Riley) who has managed to amass such praise from industry insiders and beauty editors alike.
One of the main reasons its proved so popular is because it’s the equivalent of an Alicia Keys in a world full of Kardashians. It’s stripped back, and low maintenance, yet completely brilliant. Think seriously savvy hydrators, glow enhancing oils and the creamiest of highlighters. Celebs also can’t get enough of it. The likes of Taraji P. Henson, Allison Williams, and Chrissy Teigen all wore the complexion perfecting Cloud Paint cream blusher to the Oscars.
Previously, Glossier was available only to those residing in the USA and Puerto Rico, except for its Balm Dotcom skin salve which you can buy from Net-A-Porter. We are assuming that the entire collection will be available in the UK, but that it will probably sell out in a couple of days because fans of the brand really are crazy about it!
Personally, we’re counting down the days…
Here are some of the things we will be purchasing as soon as we can.
Priming Moisture Rich
By Perdita Nouril