Their You Are Not Defined By Your Hair campaign is aimed at women who are recovering from treatment-related hair loss and is incredible. Here's why...
You are not defined by your hair. Not exactly the phrase you think a leading hair styling brand will come up with. But that’s exactly the slogan ghd have put on their incredible campaign, supporting Breast Cancer Now.
They’ve also have made a series of videos, getting industry insiders to reveal their top hacks for things like shop-brought wig styling, how to pencil in brows, ways to wear a fabulous headscarf and how to deal with hair re-growth after chemotherapy. Such important issues facing women who have dealt with or are currently dealing with treatment-related hair loss.
ghd UK ambassador Zoe Irwin, who styled Millie Mackintosh’s locks at Coachella this year, makes a great point about wigs…
“Often the hair that we lust after like Beyonce’s new curl or Jessie J’s crop cut is all wigs, so don’t be scared of wigs.”
Irwin goes on to show Helen Weller, a woman diagnosed with breast cancer in 2014, her wig hacks, saying, “Synthetic wigs are a great starting point and are used a lot as the price point is so fantastic. However, you need to get rid of the synthetic reflection and shine; use some dry shampoo or eye shadow to give a natural looking root and around the hairline.”
Another way to add confidence to your style is with a great scarf. Fashion editor Lily Russo gave Indira Jayasuriya, a woman living with secondary breast cancer, her secret to the slickest ways to style up a headscarf. She also recommended people choose cooler, breathable fabrics like linen, cotton or modal and pair with a bold lip or statement earrings.
There’s also a lovely beauty tutorial from beauty editor Sophie Beresiner and a styling session with ghd ambassador Adam Reed.
The iconic styling brand will also donate money from the sale of every pink styler and hair-dryer to support Breast Cancer Now. A brilliant reason to treat yourself to a new set of straighteners!
Head to ghdhair.com/pink to watch the YOU ARE NOT DEFINED BY YOUR HAIR tutorials now.
By Ellen Kerry