Meet The Minimal Make-Up Brand Fashionista’s Will Love

We all know the feeling of looking at the different beauty looks from New York Fashion Week with pure envy, wondering how you would ever be able to recreate them yourself without spending a fortune and needing a hundred different products? Well… your prayers have been answered!

Milk, the studio that hosts many of the shows at NYFW have launched a brand spanking new beauty line called… you guessed it… Milk Makeup and it’s everything a girl could dream of.

If hassle free, no-nonsense, sleek, and reliable products are your thing then this brand’s for you. With a host of 85 items designed with what women really need in mind, cofounders husband and wife Mazdack Rassi and Zanna Roberts Rassi have collaborated with Creative Director Georgie Greville to create the makeup super brand. Roberts Rassi was quoted explaining the central idea behind the brand saying, “We literally sat ’round a table of women and asked ‘What do we need in our lives?’ — not, ‘What do we want to sell?’ This manifested itself in a line that is quick to use, has impactful colors, is streamlined, is as natural as it can be — paraben-free, eco-conscious — and modern.”


The creators have really thought of every possible product you could need, including those which can be doubled up and used for different purposes such as a lip colour pen which can be swiped across lips or dotted onto cheeks. The collection includes everything you could possibly want, all with no fuss clean packaging that makes them hard to miss amongst the array of colour normally crammed into our makeup bags. You can check out all the products which are already up on the Milk Makeup site, start getting excited….

Creative Director Greville added, “We really tried to think of everything from recyclable packaging to using the best natural ingredients — arnica in under-eye concealer to de-puff, high-grade coconut waxes in all our Milk Melt Technology products so that formulas glide on seamlessly as they melt when they come into contact with body heat.” So not only can Milk help us look good but we can feel good too, knowing the brand’s done its upmost to use both natural ingredients and products in the process.

Milk Makeup launches on and on the 8th Feb …just in time for New York Fashion Week, just enough time to add it to your diaries! Happy Milking!


Lia Jordan