Your step-by-step guide to glowing skin and Studio 54 glamour, courtesy of Max Factor
An era remembered fondly for its sense of freedom and glitter-laden glamour, the 1970s remain a popular reference point for fashion designers and make-up artists alike.
“It was a decade of change in make-up,” Max Factor make-up artist Caroline Barnes says. “It really felt like radiance and energy was pumped into hair and make-up, giving the 70s that feel of a new, relaxed femininity and experimentation.”
Celebrating 100 Years of Glamour, Max Factor challenged its global creative designer, Pat McGrath, and beauty muse, Gwyneth Paltrow, to put a modern spin on this iconic beauty look.
Inspired by screen siren Farrah Fawcett, is Gwyneth a fan? “I LOVE this look!”
We’ll take that as a yes, then! Follow our step-by-step guide to achieve it at home…
- Apply Whipped Crème Foundation with either a brush or sponge to achieve a demi-matte finish. This full and even coverage gives a smooth-skin look reminiscent of the 1970s.
- Studio 54-inspired beauty is all about the cheeks, so start by dusting Flawless Perfection Blush in Mulberry across the cheekbones using circular brush motions. Add extra intensity by switching to Classic Pink, sweeping from the apples up to the temples for that dazzling disco look.
- To contrast the cheeks, create a coppery explosion on the eyes by starting with Wild Shadow Pot in Feral Brown and applying it to the centre of the lids. Continue by blending in Savage Rose at the inner corners and finish with sweeping strokes of Auburn Envy at the outer areas.
- For extra glamour, emphasise the eyes using Glide & Define Eyeliner in Black. Draw widening lines along both the upper and lower lid rims, tapering towards the outer corners for spellbinding intensity and drama.
- Build up two or three layers of False Lash Effect Mascara in Black for lashes that are volumised to the max with intense length.
- Follow the theme of warm, vibrant tones by completing the look with Colour Elixir Giant Pen Stick in Hot Chocolate on the lips. Use the tapered end to first line the lips, then angle it to fill them in with colour.