The Hero Product Everyone’s Talking About…

Meet the only reason we are celebrating a Monday… Elizabeth Arden’s new pre-serum finally hits the shelves today!

The Superstart Skin Renewal Booster is basically your secret to supermodel skin.

Smoothed on to skin morning or night, it boosts the results of your favourite moisturiser so your skin stays hydrated for longer. We’re obsessed.

It’s our new skincare secret weapon for make-up free selfies.

FYI, otherwordly skin was a major trend backstage at autumn/winter 15 season. At David Koma, make-up artist Andrew Gallimore said: “Prep skin properly and you won’t need as much make-up on the skin.”

> Supermodel skin at David Koma AW15


This skin optimizer is perfect for the first step to flawless.

The magic ingredients are a probiotic complex, sea fennel, flaxseed extracts and glasswort extract – combined they help enhance your skin, hydrate and fight off free radicals that lead to ageing.

Arden claims Superstart boost your skin’s natural collagen by up to FIVE times.

Here comes the science bit… The product targets the skin’s surface layer, the stratum corneum.

“Our research has shown that the stratum corneum is even more important than we once believed,” says Art Pellegrino, Vice President of Research & Development, Elizabeth Arden.

“Not only is it the skin you see, but it also acts as skin’s barrier to the environment and the doorway to your skincare routine.”

So how do you apply it? A pearl-sized amount is all you need to make an impact. It’s so lightweight, you can apply morning and evening before you use your regular serum and moisturiser.

We found our skin looked smoother and more radiant after just one application. In a word: obsessed.


Elizabeth Superstart Skin Renewal Booster, £45