Chanel’s New Fragrance Campaign Is As Cute As Can Be

Here on the LOOK beauty desk when a Chanel bag lands on our desk we get seriously excited, and the latest drop certainly didn’t disappoint…

Now we all know (and love) the original Chance by Chanel fragrance, it’s a staple in most beauty cabinets, so when we heard they were launching a new scent we were naturally a little sceptical that it wouldn’t meet up to the amazing-ness of the cult classic. But of course, we were totally proven wrong. Chance Eau Vive, £55, is floral and zesty at the same time, with a kick of grapefruit-blood orange to give a serious zing, mixed with fresh jasmine, that softens the scent with a floral twist. The freshness makes it perfect for Summer – think countryside days and evenings in the park, it’s totally dreamy. 

Plus you *have* to check out the cute-as-can-be campaign video below… The mini-film which sees four of Chanel’s finest models Rianne Van Rompaey, Sigrid Agren, Cindy Bruna and Romy Schonberger go bowling at a Chanel-themed bowling alley (if only that were a real place?!). Now it wouldn’t be very ‘Chanel’ to use bowling balls, so instead they use giant-size Chance Eau Vive bottle – how chic?!

> Oooh can we be part of the Chanel gang? Pretty please!


So if you’re looking for a new scent to rock this Summer make sure you get this gorgeous perfume on your radar. It launches nationwide tomorrow (Friday 12th June) and we predict a sell-out… 

Want even more scent-spiration?! Check out our round up of the best travel-friendly fragrances here… and make sure you watch the video below – trust us, you’ll love it!