BLEACH London Has Officially Launched MakeUp And We Want It All

Say hello to your new make-up obsession

If you’re a fan of pastel, rainbow-coloured and mermaid-esque hair, then you’ll already be familiar with BLEACH London. Founded by Sam Teasdale and Alex Brownsell – the East London hair brand that’s 99.9% responsible for the boom in pastel hair colour is now branching out into makeup. And spoiler alert: it’s MEGA.

Thanks to a little help from celeb MUA (and twin sister of founder Sam) Lou Teasdale has got on board with the duo and made BLEACH makeup into a reality. Lou teased the upcoming collection on Instagram earlier this year, and the internet’s been eagerly awaiting the launch ever since.

Lips and eyes #bleachmakeup #bleachberwickst

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But now, the day has arrived and the BLEACH makeup brand is HERE. The collection, that launched yesterday, includes eye palettes, brushes and lip kits – all with the famous BLEACH London shade names: Washed Up Mermaid (blue) Gordon Brown (lol) Text Me Black (black) Matte Le Blanc (pink). THEY’RE SO GUHHHHHHD.

Plus, keeping in line with BLEACH’s cruelty-free commitment, all products will be vegan and use eco-friendly packaging too.

Louder Powder bar #bleachmakeup #newstuff

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🚫 BLEACH MAKEUP SHOP 🚫 (( open Friday ))

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The BLEACH makeup shop is open on Berwick Street in London’s Soho, but you can also shop the collection online at where they’ll be shipping worldwide. Huzzahhhh.