What Is Beauty Pie And Why Do They Sell Products For £1.87?

We’d like a slice of this pie…

Ever hit the beauty hall in Debenhams in the hope of finding a glorious red lipstick then realise you can’t actually afford one? The price of beauty products has steadily risen to often wild levels and Beauty Pie has had enough.

beauty pie

Beauty Pie is a revolutionary new concept in beauty because they have ditched mega mark-ups.

Beauty without the mark-up

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The brains behind the scheme is the lady who launched Soap & Glory and Bliss Spa. Marcia Kilgore is potentially changing the face of beauty with her new venture, hoping to forever get rid of extortionate price hikes on products.


The idea behind Beauty Pie is that, rather than pay extra for all of the in-between elements, the consumer will be allowed to buy their products directly from the factories.

See: The $300 24-Karat Gold Face Mask The Victoria’s Secret Angels Can’t Get Enough Of

A mascara could end up costing you as little as £1.87 and a lipstick £3.43. Prices we can definitely agree with.

So many boxes, so many products, so much Beauty Pie… #beautypie

A video posted by Beauty Pie (@beautypie) on

Is there a catch? Well, yes. You can’t just wake up one day and decide to buy a brand new, purse-friendly mascara. To be in this club you will have to sign up and pay a monthly fee of £10 for a minimum of three months. So that’s £30 to invest before you have even bought a product. Which, if you’re a beauty addict, is a small price to pay.

SHADE // A Little Pinky #beautypie

A photo posted by Beauty Pie (@beautypie) on

Join this “beauty addict buyer’s club” for more

There’s also the variety of products available. If you’re brand-conscious and are completely obsessed with one (or) more luxe beauty brands, Beauty Pie’s own brand offering might disappoint. They also lack shade variety in things like foundations. Something that will probably change in the future when the brand has said they hope to be able to recreate looks straight from the red carpet. So that flaming orange lipstick as worn by Jennifer Lawrence could one day be yours without you having to save for it.

We're going LIVE today (if the site doesn't crash again)! #beautypie

A video posted by Beauty Pie (@beautypie) on

Simple black and white packaging allows the brand to keep costs down. They will also provide a full list of the ingredients used to make all of their products. Copy and paste those ingredients into Google and you’ll see list of other similar (and pricier) products…

It’s certainly an interesting and exciting concept, democratising the beauty industry. But will it succeed in 2017?

By Ellen Kerry