Do you know what blood type you are? No, we didn’t either but after getting a whiff of the latest in fragrance innovation, we had our doctor on speed dial. Blood Concept have developed four unisex fragrances – A, AB, B and O – one for each of the four most common blood types, and each designed to work with your body’s own chemical make up, so they smell slightly different on each individual. Amazing eh? These are definitely a quirky alternative to your everyday scent, but best of all, we don’t have to worry about pesky perfume thieves, because what works for one blood type won’t work for another – genius, don’t you agree girls? GP
£115 each (60ml) at bloodconcept.com.