7 Skincare Rules To Follow In Your 20s And 30s

Everyone knows that their skin is never as good as it’s going to be in their 20s, and that turning 30 comes with a whole set of new skin worries. We know the basics: cleanse, tone, moisturise, and never commit the cardinal sin of going to sleep with makeup on, even if it means using the ultimate beauty desk taboo, face wipes. But what we really want to know is how can we keep our skin looking as youthful and radiant as possible whilst fighting signs of ageing.

Well, luckily for you we have done a bit of digging, spoken to our skincare expert, Dermatologist Adam Friedmann, from The Harley Street Dermatology Clinic, and popped all the info you need, right here. So myths are debunked and the truth is finally out.  Dr Friedmann has summed up the seven skincare rules you need to be following in your 20s and 30s… gold stars to all of you who promise to stick to them all!


“Your 30’s are normally a time when most woman will be starting a family, and may also experience a skin condition called Melasma”, explains Dr Adam, a dark skin discolouration, which is normally caused by your hormones and/or sun exposure. “Estrogen and progesterone interact with sunlight giving pigmentation on the skin, typically found on the cheeks, nose, lips and forehead.” The best way to avoid pigmentation is to always wear SPF. Seriously, every day. Even if it’s cloudy. Wearing SPF is now easier than ever with all the new light-weight suncreams you can pop under your make-up, or foundations that come with an added SPF boost.

See: The Best SPF Moisturisers- We’ve Tried & Tested The Best 


Stress and lack of sleep have got to be the most common cause for tired, dull and ageing looking skin. So if you’re a multi-tasker juggling a job, a baby, a hectic social schedule and pretty much no sleep, we’re here to help. Try spritzing your hair with This Work Sleep Plus Hair Elixir, £25. The light-weight mist is packed with soothing lavender, and because you apply it directly to your hair, it’ll linger longer than your standard pillow mist- hurrah!


Step away from the wine ladies… we all know a glass of vino is the perfect way to unwind after a stressful day, but be warned- alcohol is one of the main causes for deepened naso labial folds (the two lines either side of our nose) and can leave you with ‘wine face” a term Dr Nigma Talib coined. Alcohol is also high in sugar which damages the skins collagen- cue enlarged pores and saggy eyelids.

See: What Is Your Face Trying To Tell You? 


Drink more water! Keeping your skin hydrated is so important for making sure any impurities are flushed out pronto and to keep those nasty spots away. Friedmann explains, “The commonest skin problem for women in their twenties tends to be acne but this can still be a problem for women in their early thirties too. Acne is down to genetics or hormones”. If you’re looking to banish a blemish fast we’ve been loving Dr Nick Lowe’s acclenz Advanced Action Spot Gel, £23.


Our hands, unfortunately, will always start to age faster than the rest of our bodies, because they’re the most exposed and unprotected areas on show. Giveaway light brown speckles, showing veins and wrinkles can give your game away entirely. So, pick a hand cream with SPF, we love The Body Shop Wild Rose Hand Cream SPF 15, £5 and make sure you moisturise your hands after every wash to keep your skin feeling plump.


Don’t forget about your neck and decolletage, which is just as important as your face. Take your day and night creams past jaw line and apply it using upwards strokes to avoid a creapy neck. If you’re struggling with time, pop on one of Rodial Snake Neck Mask, £56,  leave them on for 10 minutes, peel them off and massage the rest of the product in. Perfect for tech-necks like us!


Last but not least, if your problem skin has followed you from your 20s into your 30s, Friedmann notes that “An anti-bacterial facial wash that contains salicylic acid is definitely worthwhile in investing in.” This key ingredient is amazing for it’s ability to penetrate not only the surface of the skin, but also deep into the pores extracting any excess sebum or dirt, we love, Super Facialist By Una Brennan Purifying Cleansing Wash, £7.99. 

Start sticking by these rules now, and but the time you’re 40, everyone will be mistaking you for your younger sister. Promise!

Lia Jordan