Primark Woven Heeled Slider, £22

Primark shoes rock, no? This high street gem has fast become our go-to landmark for the fall weather wardrobe update. It’s every girl’s style rite of passage come winter, don’t…

Stripe mini dress, £10

Primark dresses are your ultimate go-to for bagging an on-trend, statement-making frock this season. The range includes a mix of bodycon dresses, floaty spring mini dresses and also a number…

Primark Black Lace Body, £12

Primark’s lingerie collection is the hot topic of the LOOK office right now. And for very good reason.  From lace overlays and satin fabrics, to pretty pinks and pastel mint…

Primark Shoes: Your new favourite heels for the coming season.

As we all prepare to get our footsies out for another (hopefully) warm summer season, the high street is hotting up with new shoe styles that promise to make the…

Floral bikinis, tie-dye swimsuits... Primark's SS15 collection has it all

It’s now officially spring, but apparently the weather hasn’t received that memo. Instead, we’re being treated to changeable skies and chilly temperatures which, let’s face it, is hardly surprising. But…

Primark Crinkle Cold Shoulder Dress, £13

It’s never too early to shop your summer wardrobe, and Primark have our fingers itching with their new high summer collection. With just about everything you will need from beachwear…

Here's a first look at Primark's amazing new spring collection, which hits stores from this week

It’s official – the new season starts this week! Well, according to our favourite high street haunts anyway, whose must-see new collections have just started to drop. From work-to-weekend wonder…

Primark Pink Bonded Scuba Mac, £23

It may be winter outside, but we’re enjoying a sneak peek preview of Primark’s SS15 range. Full of bright colours, prints and metallics, it will definitely lighten your mood. Have…

Primark Coral Cocoon Coat, £25

Primark’s winter 2014 collection is all kinds of amazing. From glitzy Christmas party frocks to statement knits and coats, we want everything! What are you waiting for? Take a look…

Primark AW14

American fashion fans are in for a treat, as Primark is officially set to go Stateside. Primark owners Associated British Foods have gained leases to seven stores in the USA,…

Primark Contrast Collar Floral Dress, £13

Primark’s AW14 collection has already started dropping in stores but when it comes to our favourite high street brand; we want to see EVERYTHING, so check out the new collection…

Get ready to rock a statement brow, courtesy of Primark

Instagram: @primark Brows at the ready, because Primark has just announced (via the wonderful medium of Instagram) that beauty oracle Monika Mohindra- sister to brow guru Shavata- has launched Love…

Primark Limited Edition Chain Bib Necklace, £8

Primark always has plenty of amazing purse-friendly buys for us to enjoy, but its the Limited Edition collections we really love. The latest offering is hitting stores now, and is…

Primark P.S. Love Word Manicure Set, £3

Primark’s P.S. Love beauty range is getting bigger and better thanks to its must-have new make up buys. Packed full of sparkly false eyelashes and colour popping lipsticks, we can’t…

Primark Prism Panelled Swimsuit, £13

Primark is ruling the high street with its hot new swimwear collection. From bikinis to swimsuits, whatever your shape or style, Primark’s swimwear range has got it all.