Holly Willoughby’s Incredible Fashion File

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Between her winning smile and infectious personality, blonde bombshell and bona fide TV legend Holly Willoughby has been charming UK audiences for well over a decade, bringing her own distinct brand of bubbly sass to various (and hugely popular) reality and daytime television shows including Dancing On Ice and Surprise Surprise.

And – between chumming around with Fearne Cotton on Celebrity Juice – and sharing a filthy joke with Phillip Schofield on This Morning, queen of the small screen Holly has also managed to carve out her own understated and inherently elegant signature style – one that makes her worthy of her very own LOOK fashion file.

Not only does mum of three Holly rock the red carpet with A-list ease, but this naturally curvy and BAFTA winning presenter has also become the figurehead for wearing uber glam maternity wear both in front of and away from the cameras.

We love how Holly has mastered the art of dressing for her different audiences, and this is a skill she’s perfected to a fine art over the years. When joking around with Phil on This Morning, Holly is often seen championing high street brands such as Kurt Geiger and Whistles, opting for classic wrap dresses and lace bodycon – yet when she needs to up the fash ante for exclusive events, Holly isn’t afraid to wrap her famous hourglass figure in something a bit more daring.

Who could forget Holly’s appearance at the 2015 Brit Awards earlier in the year when she took to the carpet in an embellished lace prom dress by stateside label Alice+Olivia, showing off an incredible post-baby bod and luminously glowing skin?

And, when she’s not looking ridiculously beautiful wearing clothes, Holly Willoughby has also found the time to design them too. She spent an incredibly successful 4 years working with online retailer Very, and has fronted 12 collections for the brand which focused on creating flattering and feminine clothes for real women. Most recently, Holly has been designing her own range of homeware and baby clothes for BHS.

Is there anything this supermum can’t do? Take a look at some of our fave Holly moments…