Let’s just ‘fess up now. We’re all guilty of watching the odd animal video (or three) when we’re supposed to be researching for that big presentation, right?
Well. This exciting news means that you no longer have to feel guilty about it. Unless the boss finds out, that is. Although, show them this, and they may just be encouraging you instead. Winning.
According to a study by Computers In Human Behaviour, it’s actually good for you to lose yourself in a cat video or two.
In fact, we’re now being told that it boosts your energy and productivity at work, and can also make you feel less stressed.
The book surveyed nearly 7000 internet users, and they were tested on the association between personality traits and viewing cat-related content online.
The study also looked at the emotional effects of cat content. According to the findings, “the results support a conceptual model arguing that the happiness gained from viewing Internet cats can moderate the relationship between procrastination motives, guilt, and enjoyment.”
Perhaps they should make kittens mandatory in the office, no?
The study also showed that only a quarter of cat videos are viewed online as a result of someone directly searching for them.
Who hasn’t enjoyed a mindless scroll through Facebook and stumbled across a cute kitty’s face? Of course, you have to watch. There’s just something so uplifting about it – and now we know the science behind the draw!
With Instagram accounts such as Cats Of Instagram growing a mammoth following – 3.5 million, at our last check – and fluffy videos spanning the world wide web, it’s clear that this is a happy topic for most.
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So. Let’s get into the spirit of it, eh?
Sigh. Feeling better? Us too…
Disclaimer: please gush in moderation.
By Laura Jane Turner
Images: @Cats_Of_Instagram / Tumblr