Instagram’s Brand New App WILL Take Over Your Life

It’s hard to imagine what our lives would be like without Instagram – in fact, it doesn’t bare thinking about. However, being the fickle human beings that we are, we’re always looking for something new to get hooked on, and our new obsession is Instagram’s brand new app Boomerang.

Just yesterday, the iconic platform unveiled it’s new sister app that promises a new function that ‘takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward.’ In short, it’s kind of like a GIF, but they don’t want you to call it that…

And of course, the first person to give it a whirl was Eva Chen, Instagram’s very own Head of Fashion Partnerships, who uploaded this super-sweet Boomerang clip of her throwing flower petals at the camera. Watch it for yourselves here.

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Pretty impressive, isn’t it?

Once your finished creating your clip, your friends can view it on a feed, much like your Instagram snaps are displayed after you upload them to your account. Clever, huh?

As far as Instagram goes, we’re totally on board with anything it throws at us, so we’re certain this is going to be the App Store’s next big thing. We recommend downloading it to your iPhone ASAP and get in some practise sessions over the weekend so that when your pals coin on to it, you’ll already be a bona fide pro.

Now, excuse us while we readily delete stock to make room for this brilliant new download…