This Morning is known for dishing out handy tips and shopping hacks.
But it seems that one of their latest segments didn’t quite get it right – at least, according to some social media users.
Opening up an interesting debate about parental gender roles, the ITV show invited internet sensation Kelly Eroglu to take part in a special challenge, putting her bargain-hunting food shopping skills to the ultimate test.
The blogger is known for her savvy penny-pinching tricks, making meals for her two children on a tight budget, and sharing her hacks online through her website, Reduced Grub.
Presenter Holly Willoughby explained, ‘She claims she can feed her family of four for £20 a week without a fish finger or baked bean in sight.’
Sounds interesting and useful, no?
But the piece, which was labelled as a ‘savvy shopping guide for mums’, raised a few eyebrows.
One tweeted, ‘Savvy Shopping Guide for MUMS? You know single DADS exist too! @itvthismorning #thismorning’ [sic].
He has a fair point. We’re sure that dads across the country could also benefit from these money-saving cooking tips.
Another agreed, ‘Savvy shopping “for mums”. Bloody sexist that…’
Hmm. Let’s make sure we remember ALL of the parents out there…