Target’s ‘OCD’ Jumper Sparks Social Media Outrage

Christmas cheer seems to be snowballing faster and faster with each passing day, and we could not be more excited. 

But amongst the feel-good spirit, there’s been some Christmas controversy brewing on the world wide web.


See: Bloomingdale’s Christmas Ad Is Acused Of Promoting Date Rape

Now, everyone loves a Christmas jumper. But one jumper in particular has sparked outrage, after being called out for mocking mental illness. 

The jumper in question, whilst in traditionally festive red and green colours, sports the slogan: ‘OCD: Obsessive Christmas Disorder.’

One tweeter, Kate Gannon, shared a snap of the sweater, with the message: ‘Hey @Target, this sweater isn’t cute or funny. OCD is a serious illness that shouldn’t be mocked.’

Other tweeters quickly followed suit, with another saying: ‘@Target as someone with OCD I’d really appreciate it if you didn’t sell my illness as a fashion statement’.

Obsessive Compulsive Disorder is a mental illness that impacts 12 in every 1,000 people, according to OCD-UK.

It’s such a serious issue, in fact, that the World Health Organisation has ranked OCD within the top ten of the most disabling illnesses, in terms of the impact on quality of life for sufferers.

Another tweet against the jumper read: ‘I love @Target’s merchandise, but the OCD sweater is uncalled for. This is why people don’t take mental illness seriously. #GetEducated’.

There has also been a public calling for the sweatshirt to be removed, with one social media message saying: ‘I’m calling on @Target to remove the #OCD sweater! Please RT if you stand for #mentalhealth @IOCDF.’

According to HelloGiggles, Target have released the following statement: ‘We never want to disappoint our guests and we apologize for any discomfort. We currently do not have plans to remove this sweater.’

It’s worth noting that they’re not the only brand to use a slogan of this kind, as others have since surfaced on Twitter, but we hope that they’ll take this very public outcry seriously. 

If you’re struggling with OCD or mental illness, please head to the NHS website for support and advice.