When the ex-TOWIE lady's TV appearance clashed with baby Paul's breakfast time, she had no qualms about nursing on air...


Sam Faiers made a huge parenting statement on This Morning earlier today.

The ex-TOWIE lady appeared on the ITV morning show with her nine-month-old son Paul – and breastfed him live on air.

See: Sam Faiers’ Snapchat Has Caused A Breastfeeding Debate

Sam Faiers on This Morning

Sam Faiers wasn’t fazed about breastfeeding in front of the nation

Basically, Sam had been running late due to traffic. This meant that her slot was changed, and by the time she’d made it to the sofa, Paul needed a feed.

So what did she do? She simply covered his head with a cloth and began her chat with hosts Phillip Schofield and Holly Willoughby.

Atta girl. We mean, you’ve gotta use those multi-tasking skills somewhere, right?!

Sam Faiers on This Morning

When she was done, she handed Paul over to Holly and buttoned up her shirt.

Viewers were quick to praise Sam’s openness, with one Tweeting: ‘Its about time breastfeeding was praised and not looked down on well done to @SamanthaFaiers #ThisMorning.’

Others wrote: ‘Good for you @SamanthaFaiers feeding your baby is a natural thing to do, nothing to be ashamed of!!’ and: ‘How amazing is @SamanthaFaiers breastfeeding feeding live on Tele! 👏 go on girl!! 💪 putting baby Paul first!! #topmum 🏅.’

Sam Faiers on This Morning

See: Sam Faiers On Why She’s Doing The Mummy Diaries

Sam, 25, and her partner Paul Knightley welcomed their little one last December, and the first episode of her show Sam Faiers: The Mummy Diaries begins tonight.

The programme will show Sam adjusting to life as a new mum – but she’s already thinking about expanding her brood.

#familydinner 💙

A photo posted by Sam Faiers (@samanthafaiers1) on

She told Holly and Phil: ‘I can’t wait to have more babies. Five. We’ll see how it goes but we’d like a big family.’

Aw. Well if they’re anything like baby Paul, that’ll be the cutest family ever.