Bae-watch! Pamela Anderson's The New Face of Missguided

Bae-watch! Pamela Anderson's The New Face of Missguided

The original ‘90s icon, Pamela Anderson, is fronting a brand new range for Missguided, and yes, there is a red swimsuit you can get your hands on…

Pamela Anderson for Missguided
Pamela Anderson is the brand new ambassador for Missguided

Look can reveal exclusively that Pamela Anderson is the brand new face for Missguided and like us, they’re pretty excited about their incredible ambassador.

"As a fun and bold brand, we believe in championing confidence and empowering women," founder of Missguided, Nitin Passi told us. "Pamela Anderson is the ultimate babe and original pin-up for that. She's iconic."

Er, we totes agree. Pamela Anderson, 48, hit the bigtime back in the 1990s as lifeguard CJ Parker in Baywatch and since then has become an animal rights activist and created her own charity, The Pamela Anderson Foundation.

Pamela Anderson for Missguided Bae-watch! Pamela in her Missguided red swimsuit

The Pamela X Missguided collection includes plenty of bold and striking pieces including smart ‘n’ sexy shorts suits, chic wedding guest dresses and even extends to accessories. Dibs on the faux leather skort.

While Pam doesn’t disappoint in their campaign images either, posing while surrounded by pink dollar bills with her face on. It’s an effect we’re calling ‘Pam glam’.

The former Baywatch star is following in the steps of Nicole Scherzinger and US singer Pia Mia, who both had collections for Missguided, but we reckon Pam's might have the edge. Why? Well because of those swimsuits, duh. No Pammy collaboration would be complete without a  red swimsuit just like CJ’s, so we’re pretty pleased Pam’s obliged with her own £18 version – bargain!

"We wanted to create something daring and iconic that really tells people who we are - tongue in cheek, fun and confident," adds Nitin. "Pamela's like our Missguided spirit animal - she embodies our brand attitude and resonates with a large proportion of our audience who grew up in 90s – it’s definitely a bold move for us."

It sure is bold, but we absolutely love it.

The Pamela X Missguided collection is out now

Pamela Anderson for Missguided Pamela Anderson is the brand new ambassador for Missguided