autothumb-JMEQLgD8-30

Real people recreate famous ads in empowering campaign

Would you take on the Victoria’s Secret models and recreate famous adverts? A diverse range of people took on the challenge of posing in high-fashion adverts, for the first time ever. The results were inspiring.

Justin Bieber’s Calvin Klein campaign and Marilyn Monroe’s Chanel No. 5 advert were amongst those copied. Most of the people who participated felt nervous and awkward about showing their bodies and said that they were concerned that they couldn’t live up to the high standards set by the media. By the end they felt totally empowered.