Marc Jacobs is on the hunt for the star of his next AW14 campaign. And he’s dying to see your selfies.
Move over Miley Cyrus, because the legendary designer is shunning celebrities and supermodels and turning to Instagram instead to unearth the most campaign-worthy pouts from members of the public.
Aspiring Marc Jacobs models are encouraged to upload pictures of themselves to the social networking site using the hashtag #CastMeMarc. How cool?
The competition only launched on 2 April, and has already seen over 15,000 submissions. So get perfecting that photo pose if you’re itching to do a Miley and become the next Marc Jacobs poster girl.
By Robyn Munson