Kelly & Sharon Osbourne front the new campaign for Fashion Targets Breast Cancer

Kelly & Sharon Osbourne Front Fashion Targets Breast Cancer

Sharon Osbourne is our hero. The star, who’s rumoured to be returning to The X Factor this autumn (yay) has teamed up with her gorgeous daughter Kelly to front this year’s Fashion Targets Breast Cancer campaign, just one year on from having a preventative double mastectomy. 

Sharon and Kelly have posed for a series of stunning snaps to front the charity’s 2013 campaign, all shot by photographer Simon Emmett. 

The billboards can be seen from today and will encourage us all to “wear our support” and buy something from the Fashion Targets Breast Cancer collection.  

This year, M&S, River Island, Warehouse, Topshop, Coast Laura Ashley, my-wardrobe.com and Debenhams have all designed exclusive pieces, which range from £2 to £275, with 30% of the proceeds going straight to the charity. 

Kelly says: “Fashion Targets Breast Cancer is all about British retailers uniting to raise vital money for a cause that affects almost 50,000 UK women a year. I’m so happy to be in the campaign with the most important woman in my life – my mum. I’m urging everyone to Wear Your Support – visit fashiontargetsbreastcancer.org.uk.” 

And if that wasn’t enough to melt your heart, Daisy Lowe has also roped her mum Pearl into the campaign. 

Time for a shopping spree, we think! Check out our exclusive behind-the-scenes video from the gorgeous shoot below… 


Find out how Made In Chelsea‘s Rosie Fortescue is getting involved here… 

By Rebecca Martin, 23rd April 2013

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