Alexa Chung has been busyshooting her brand new ad campaign for Longchamp, and safe to say we’re pretty jealous of her fabulous model life…
Jetting off to the celeb-favoured St Tropez to model the French brand’s fabulous Spring 2014 collection, the 30-year-old British style icon let us in on all of her behind-the-scenes antics by sharing her sun-soaked snaps on Instagram.
Showcasing the label’s sell-out Le Pliage bag, which is about to celebrate its 20th anniversary, Alexa is seen strutting her stuff on the French cobbles in a mega-glam holiday ensemble.
With a vibrant oversized white parrot print smock dress showing off a pair of tanned slender pins, bright red dolly slippers and her short shaggy locks loose and tousled, Ms Chung’s exotic get-up is the perfect ensemble to set off her vibrant yellow Le Pliage.
In another shot, the presenter-turned-clothes horse is seen lounging behind the wheel of a vintage Fiat convertible as she keeps her hot leather companion closely in her grasp.
The gorgeous print campaign will be unveiled in full in February, with a short accompanying film shot by Jean-François Julien to make its debut during New York Fashion Week 2014.
We know it’s nearly December, but is it appropriate to start browsing for our summer hols now?
By Robyn Munson