The mum-of-three goes online to help her pals find dates

Holly Willoughby has admitted to using dating apps… despite the fact that she’s been married to TV producer Dan Baldwin for nine years.

But don’t worry! The mum-of-three isn’t doing anything wrong. In fact, she’s only trying to help out her single gal pals.

See: Holly Willoughby And Danielle Armstrong Slam TOWIE’s Pete Wicks

Holly Willoughby and husband Daniel Baldwin...

Holly Willoughby married husband Dan Baldwin in 2007

Holly, 35, has definitely gone all out to help her friends find ‘The One’, revealing on Lorraine this morning: ‘I have set friends up online. So I have chatted to boys online as them. And then they’ve gone on dates with that person.’

And would she do the same if she weren’t with Dan? She continued: ‘I reckon I probably would have done. If it had been around in my day when I was single.’

Holly is currently gearing up to front new dating show Meet The Parents, which will see people question potential partners’ mums and dads in a bid to find romance.

holly willoughby

Discussing the programme, she said: ‘I love anything to do with love. Dating is so shallow now.

‘So if [Meet The Parents] takes the visual side of it away and finds out about that person from the person who knows them the most.’

See: Holly Willoughby’s New Short Hair Takes Fans By Complete Surprise

Holly also opened up about her own relationship. Explaining why things just click between her and Dan, she explained: ‘We’re very honest with each other, we listen to each other. I love him and he loves me.

holly willoughby

‘It’s sad that it’s all based on looks, because that doesn’t last long. I couldn’t cope.

‘I actually feel sorry for people dating now. Their level of contentment is much lower. Being content is really lovely but it seems nowadays people don’t want to commit to anybody.’

Aw. Anyone else feeling a teeny bit jeal of Holly right now?!