Cheryl Cole’s Brand New L’Oréal Paris Ad Is Here

Cheryl Cole has unveiled her brand new L’Oréal Paris ad, which sees the X Factor judge working her new blonde locks in a professional campaign for the first time.

In a smouldering new preview snap shared on her Instagram, the 30-year-old former Girls Aloud star is seen leaning on a speaker dressed in sporty black separates and rocking striking blue eyeshadow.

Letting her newly dip-dyed ‘do cascade over one shoulder to showcase a full head of envy-inducing barrel waves, Cheryl captioned the snap: ‘#Feria Btw.. Blondes do have more fun’.

The gorgeous Geordie singer, who’s just returned from her exotic trip to Cape Town, recently revealed the reason behind her going golden ahead of the 11th season of X Factor.

‘A different hair colour gives you a boost’, she explained. ‘It makes you feel new and different. With spring just around the corner, it felt like the right time to debut my ‘rooted blonde ombre’ look created using the new L’Oréal Feria Extreme Ombré in Blonde.’

‘I have experimented with blonde and ombres in the past but this time I wanted to opt for a more striking colour’, Cheryl added.

It’s working for us. Are you a fan of Cheryl’s lightened locks?

By Robyn Munson

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