Has Sainsbury’s won the battle of the Christmas adverts?

Christmas adverts our currently invading our screens thick and fast.

So far we’ve talked about Burberry‘s ode to Billy Elliot, and John Lewis‘s tear-inducing man on the moon that has us all feeling really guilty about not calling our grandparents enough. Now, we’ve got ourselves yet another heart-warming advert coming from Sainsbury’s.

The advert sees a pesky cat, Mog, accidentally destroying his family’s home through a series of misadventures, leaving them at a loss as to how to salvage their Christmas. Ultimately, though, their friends and neighbours pull together and they have one massive Christmas.

Sainsbury’s had a tough act to follow after their emotional advert last year, but this year they’ve gone for a totally different approach and we have to say we’re loving it.

Most importantly, the advert’s mantra of ‘Christmas is for sharing’ promotes Save The Children’s campaign to improve children’s literacy. Profits raised will be donated to the campaign, with Mog author Judith Kerr releasing a new book and Mog toy, the proceeds of which will also be going to the project.

The campaign aims to improve literacy in children, and as Save The Children’s Tanya Steele told Metro‘Children learn to read then read in order to learn. By 2025, 1.5 million children will leave school aged 11 unable to read well.’

Check out Mog below and decide whether this wins the battle of the Christmas adverts!
http://www.youtube.com/watch?v=kuRn2S7iPNU
Now what?