A British discount store has been labelled ‘pro-anorexia’ for selling a set of very controversial bathroom scales.
B&M Stores found itself in hot water after a shopper named Rachel May Shevlin shared a Facebook photo of their £3.99 offering, which features the phrase: ‘Nothing tastes as good as skinny feels.’ Um.
Now, B&M didn’t make up this quote. It was actually Kate Moss who first introduced us to it back in 2009.
But understandably, people are angry that they’re repeating the message.
Rachel captioned the image: ‘B&M Stores Would anyone like to join me in writing to b&m to tell them *how lovely to see the phrase I said to my teenage/ young adult self that also led to me calling myself a ‘fat , disgusting waste of oxygen’ often before self harming just because I had dinner, sold in their shops ON FRICKIN SCALES so other impressionable young minds can suffer the same self hatred ?
‘*horrible, triggering [sic].’
Since the post was uploaded on 24 March, it’s been shared over 2,000 times and received over 5,000 reactions.
Comments include: ‘Great idea B&M, sell a set of scales with a well known pro-ana slogan,’ and: ‘Horrified. As someone who refuses to allow scales in my house anymore, thanks to sentiments like the above ruining years of my life, this is probably the worst thing I could imagine.’
Eating disorder charity BEAT have also branded them ‘irresponsible’, reminding the retailer that ‘marketing like this can contribute to and prolong an eating disorder’.
They told Mashable: ‘Manufacturers and retailers should consider very carefully the messages they are conveying by producing and stocking such a product.
‘Young people struggling with an eating disorder are fighting a tough enough battle as it is without thoughtless retailing such as this which can make it even harder.’
Sign up for the newsletter
Get news, competitions and special offers direct to your inbox
B&M have since responded to the furore, writing: ‘Hi Rachel, We have asked its supplier to withdraw this particular quotation from this range of novelty £3.99 weighing scales.’
We’re glad to hear it.