Adele may only have debuted her (INCREDIBLE) new tune Hello last week, but she’s already winning awards for it.
The track premiered exclusively on Vevo.com on Friday, and the site has now confirmed that it’s broken their record for the most views in the first 24 hours. Wowzers.
This is an accolade previously held by Taylor Swift, whose single Bad Blood stormed onto YouTube back in May.
Hello received 27.7 million views in its first 24 hours, compared to Bad Blood‘s 20.1 million.
Considering T-Swizzle’s video featured members of her celebrity squad including Selena Gomez, Cara Delevingne, Ellie Goulding and Zendaya, that’s really pretty impressive.
Not only that, but Hello is also reportedly on schedule to beat the record for first week digital sales.
This is currently held by Flo Rida’s Right Round, which sold 636,000 copies over its first seven days.
But according to Billboard sources, Adele’s latest offering has already been downloaded more than 450,000 times. Some projections expect this to add up to 900,000 by the end of week one.
After three years away, there’s no denying that the 27-year-old has made the most perfect comeback.
The build-up to Hello‘s release was almost as exciting as the first play of the video itself.
Adele left us hanging when she teased us with a 30-second clip in an advert break of The X Factor, choosing not to reveal whether or not the song was actually hers.
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When it finally dropped, it went viral, trending on Twitter and almost immediately becoming the subject of various memes.
Adele also revealed snippets of information about her forthcoming third album 25, which she says will be a ‘a make up album’.
GAH! We’re not sure how much longer we can wait.
See the Hello video below…