If you follow Kylie Jenner on Instagram you’ll have noticed her recent hair obsession – her weave.
No sooner had we got used to the youngest Kardashian sister being a short hair pin-up than she debuted a new super-long style complete with blue tips. And she’s definitely been giving her hair extensions plenty of mileage since. And now we know why – it’s all in the name of product testing, as she’s got her own extentions range coming soon.
Amid several selfies featuring said weave, the teen star surprised us with this announcment: ‘Kylie Hair Kouture coming soon…sooo excited follow @bellamihair for more details!’
And sure enough, the brand were quick to respond to her shout-out, posting a behind the scenes snap of Kylie complete with teal extensions posing with her ‘glam squad’.
Adding a callout for ‘sidekicks’ to join the 17-year-old’s campaign, they teased that the ‘biggest moment in hair history is almost here.’ Just a slight exaggeration, perhaps?
The collab with Bellami Hair marks Kylie’s first big beauty endorsement and means she’s hot on the heels of sisters Kim, Khloe and Kourtney who’ve teamed up on a range of hair tools called Kardashian Beauty Hair, set for release early next year.
Clearly Kylie can keep up with her big sisters.
By Hayley Spencer