TOWIE’s Sam Faiers is set to enter the Celebrity Big Brother house tonight as the 2014 series kicks off on Channel 5.
Emma Willis will finally unveil this year’s celebs on the live launch, where the unsuspecting stars will face a 50 Shades-inspired twist.
Yes, reports suggest that CBB bosses have a ‘bondage’ twist in store for Sam and co before they’ve even entered the Hertfordshire home. Yikes.
‘It’ll give the show a flavour of Fifty Shades of Grey. Every pairing is deliberate. There will be two people handcuffed together who we know will hate each other instantly,’ a show source told the Daily Star.
‘It’s mean, but it’s going to cause mayhem in the house form the minute the door is locked.’
Joey Essex’s former flame and The Only Way Essex co-star is a favourite to enter this year’s renaissance-themed house – especially after she was snapped leaving her Essex home to family cheers, before being sneaked into a secret location earlier today. Hmm.
Not to be outdone by its ITV rivals, Made In Chelsea could also be sending in one of their finest former cast-members. Ollie Locke’s name has been glued to CBB since he left MIC last summer. Sob.
Meanwhile Mr ‘I will never do a reality TV show’, Dappy of N-Dubz fame is rumoured to have signed a £100,000 deal to take part in the three-week show.
Apprentice runner-up Luisa Zissman, TOWIE’s Lucy Mecklenburgh and Neighbours star Alan Fletcher (aka Karl Kennedy) have also been tipped to enter the house tonight.
Blue’s Lee Ryan is another firm fave, having told The Mirror: ‘My ultimate aim would be for people to see me how I really am. I’d like people to see that I’m quite a deep thinker, and more sensitive than people would realise.’
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But who will be handcuffed to who? Watch the usual dramz unfold tonight at 9pm on Channel 5.
By Jessica Bridgeman