7 reasons why employers might ignore (!) your CV

It’s not nice to be ignored, in any situation. But especially if you’re applying for a job you know you’d be perfect at. There’s a distinct lack of control with job applications but even when you think you’ve hit the mark, you are greeted for months of silence rather than an unconditional offer.

As a part of Masahble’s DBA series, a marketing executive ran through the common mistakes budding marketers make when applying for jobs. Avoid these tropes as much as you can and heighten your chances of employment.

1. Keep your email game strong

Your email is probably the first thing an employer will see with your name on it, think about that. Hotmail and AOL are remnants of the past, it reflects poorly on your for not making a new account specially for applications. Use a Gmail or an email tethered to your own domain.

2. Have an internet presence

Don’t blah throughout your CV with how your social media presence is second to none for your employer to search you quickly on Twitter and see your measly 59 followers. If you’re opening your LinkedIn, blog or Twitter to public eyes – at least put something on there worth reading.

3. Lock that Facebook profile down

Remember Kavos? No? We don’t blame you but there is reams of photographic evidence that let’s everyone know what actually went down. Unfortunately employers don’t respect the mantra: “what goes on tour, stays on tour” as much as they should.

4. Don’t measure you accomplishments in numerics 

They say the only number on your CV should be your telephone number. Stop distilling your whole life down to percentages and use that page space to describe what you learnt. Your CV should be a display of accomplishments not a trophy case.

5. Keep the business lingo to a minimum

We get it, you know what acronyms mean. Employers prefer concise, clear terminology over arduous descriptions of daily tasks that could be said as simply as “taking the bins out after closing”.

6. Try to keep your desperation covert

You’re not fooling anyone with those 13 job applications for the same company. Obviously your employer is going know what your game is and won’t appreciate it. Your best bet is to send a pre-emptive email describing your basic skills and ask where you’d be best suited – it might even get you the job.

7. Please, read over your cover letters

Do yourself a huge favour and make sure your cover letter is addressed to the right person. Your otherwise perfect application will find itself on a one-way trip to the local dump without proper proofreading. “Job hunting is hard, so don’t make it harder than it has to be”.