Welcome to 2016, where the blog is the new CV. If you want to jump into any creative field having a recently updated blog full of your own words will take you so far. With the mass amounts of tools available online, there’s no excuse not to dive into the blogging world head first.
With a few tweaks and a little know-how, you can turn your basic WordPress or Blogspot into a professionally sturdy site and get your content seen like it deserves to be.
1. Explore your own ideas
Firstly, your blog should be focussed on a particular area like film, fashion or music, this way you can cultivate an audience from the beginning. You shouldn’t be afraid to use your insider knowledge to explore ideas across multiple posts. Don’t feel as if you can only touch on an idea once, rinse that concept for as much content as you can and fill up your blog’s archives.
2. Continuity is key
This point is especially valid once you have contributors with admin rights. It’s crucial that all your site’s posts have the same format, layout and tone. It makes the readers acknowledge your site as a credible source and employers will be examine your pages as if you curated them all – watch out for varying fonts, eschewed titles and writing tone.
3. Teach yourself the technicals
As dull as it sounds, you have to understand the inner workings of the internet if you want your content read. This means getting to grips with SEO (search engine optimisation), social media scheduling softwares and studying analytics to see what content works and what doesn’t. It might be a pain to learn from the off but it will increase the reach of your writing and ultimately build a community around your blog.
4. Write as much as you can
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As anyone who has had a blog will tell you, the hardest part is staying dedicated to your site. It’s easy to slowly let your ideas and half-baked projects fade away but the successful and blogs that made it in the big time have always had content going up. Even if it’s one post a week, the fact you’re still making an effort shows readers and yourself that’s there’s still a reason to care about the writing.