Building a personal brand is all about figuring out what kind of image you want your work to present to the world. It’s about knowing what you stand for, what your (or your company’s) values are, and what you have to offer. It’s about setting yourself apart from everyone else.
Here are four essential branding strategies you can steal from big, successful companies, as outlined by The Muse.
1. Define yourself
This can be tricky, but it’s the most important step. One of the first things a big company does is define its mission statement. So, who they are, what they do and why they exist.
When it comes to building a personal brand, ask yourself what makes you unique and what you want to be known for. What work do you want to do, and what types of people do you want to work with? Think about your strengths and how you define them – and how you would present them to a potential employer.
2. Guard your reputation
Big corporations take their reputations super seriously, and so should you. While you might think that “work you” and “real life you” are two different things, everyone else will probably see you as one and the same.
You’re literally the face of your brand, so always keep in mind that everything you do publicly reflects back on your brand. This sounds like a lot of pressure, but just get separate “work” and “private” social media accounts, and think twice before posting anything that could get you into hot water with employers.
3. Learn quickly from mistakes
One of the best lessons to learn from successful companies is when to let go of ideas that aren’t working. It can be difficult to say goodbye to something you’ve put a lot of heart and effort into, but being willing to change your approach and try something new will help you survive as a brand.
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For example, if your last project totally bombed, don’t wallow for too long. Figure out what went wrong and start brainstorming ways to make it better next time.
4. Invest in yourself
Big companies invest a lot of money into developing their staff, whether that’s through training programmes, conferences or bonding trips. You should invest in your personal brand in the same way.
What would you love to know how to do? What skills would improve your CV? Maybe think about learning to code, or look at online classes for everything and anything under the sun. Go to meet-ups or networking events. Sign up for conferences in your field. You get the idea…