Despite the temperate weather, aspiring to greater levels of comfort seems to be the theme of Winter 2016. Danish Hygge conspiracies are taking over living rooms everywhere and it could be because this year was just one long monsoon that took away everything we loved and destroyed our faith in specific areas of society.
This is why the Winter boyfriend phenomena exists – things are just harder in the colder seasons.
Which is great news for gentlemen sporting beards across the nation. The stereotype for the Winter Boyfriend is usually envisaged with at least some stubble. After all, according to science, fuzzy-faced guys are more likely to be better long-term romantic partners than their clean shaven counterparts.
Now it’s up to you what kind of beard you like on a guy but one study, published in the Journal of Evolutionary Biology (our favourite evolutionary biology journal), found that bearded gentlemen are objectively better boyfriends.
As reported by Elle, the face altering powers of a beard combined with the testosterone promoting qualities of facial hair mean that beards are automatically more attractive.
Among forming chin definition, hiding pens and flight – beards grant other powers to good boys like masking masculine features that are often associated with short-term relationships.
Allow us to explain.
Clean shaven guys that have chins strong enough to crack diamonds are considered one-night stand material because their facial structure promotes a masculine association. The kind of association that kicks you out of their flat at half midnight and gives you vague bus directions. A bearded guy would never do that to you.
Of 8,520 women asked, an impressive 8,520 women showed a preference for facial hair when asked to rate men out of six on attractiveness and on a spectrum of ‘relationship longevity’.
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We reckon it’s because of the time of year. A bearded guy puts out vibes associated with comfort and chilling. The kind of guy you need to end this god-awful year with.