The John Lewis Christmas Advert has become the aesthetic for British Christmas. The emotional manipulation, charismatic characters and voiceless message has been warming hearts for nearly a decade now! In the run up to the release of 2016’s there’s been plenty of rumours.
Not to stoke any hype fires, A-level student Nick Jablonka created his own version of the John Lewis Christmas advert that a lot of people mistook for the real thing!
Check out Jablonka’s ‘The Snowglobe’ below!
Based off of 2014’s ‘Monty The Penguin’, the video went wild and hit half a million views. After it blew up (and the fear of a John Lewis lawsuit became real, we can imagine), Nick posted a clarification to Youtube to explain what was going on.
“This definitely isn’t the official John Lewis advert”, he says.
“To clarify, I do not affiliate myself with John Lewis or any of their production companies, this video is nothing more than a showcase of my last years media work”.
When Youtube commenters started demanding that John Lewis offer this aspiring animator a job, Nick replied to one commenter with some true Christmas spirit.
“Thank you Joanne, I just wanted to combine a warm love story with the idea of appreciation of those precious Christmas moments!”
The best news, as reported by OK, is that PR agency W Communications tweeted our guy Nick saying: “Hey @atnickjablonka, we are v impressed with your ad. Keen to talk to you about a role at W (for when exams are over). DM us your details!”
It’s a Christmas Miracle!
So where does that leave us? Eagerly awaiting the arrival of the advert, we suppose.
One mysterious Twitter account posted a 10 second clip of a bulldog patiently watching a little girl bounce on a space hopper yesterday. The clip ends with the unmistakably John Lewis font fading in #BounceBounce.
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Today the account posted another clip off the little girl bouncing on the sofa next to a Christmas tree as the bulldog bobs his head in time. We’re pretty sure this is the real thing!
Keep an eye on the ad-breaks this Friday, 11th November. Christmas is just getting started.