British weather affects more than you’d think. Not only does it have a huge effect on the retail industry, productivity and tube etiquette – it also can change the way fashion courses are taught and the way fashion designers design. Is there no limit to the destructive capabilities of British drizzle?
As climate change pushes on, (at an accelerated rate since we will soon have a president that denies climate change’s entire existence) the fashion industry is at a loss with predicting how the weather will change now and next Winter…
As The Independent report, when fashion designers mis-judge the seasons, clothes just stay in shops until they’re given the sale treatment at a huge detriment to the companies.
Designer Jason Wu spoke to Wall Street Journal about the mentality of many designers as a result of increasingly unpredictable weather. “Because of the extreme weather changes, there’s no real separation between spring, fall, winter and summer”.
To combat this, the Fashion Institute of Technology is New York – past students have included Brian Atwood and Calvin Klein – have started a new cause with the catchy title of “Predictive Analytics for Planning and Forecasting: Case Studies with Weatherisation”.
Yep, ‘weatherisation’. Sounds like a lot of work.
While some fashion retailers are hiring climatologists to help them predict the seasons, it’s probably easier to hire fashion students that have a basic understanding of how climate change will affect the industry moving forward.
The students will have to brush off their maths skills as there will be plenty of spreadsheets, equations and graphs to cope with. A little bit different to most fashion courses.
Students are asked to solve problems like “when should a LA store stock swimsuits?” and based on LA’s climate and retail trends, students would have to work out a time period.
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“[The course] can make you one step ahead of a competitor who is just looking at what happened last winter.” said Melissa Weilacher, a senior majoring in international fashion business management.
Pretty cool stuff!