Latest Look Lounge News

15th September, 2011

Fashion Blogger Mademoiselle Robot Chats To LOOK

Fashion blogger, Mademoiselle Robot popped in to the LOOK Lounge for a Q&A

Top fashion blogger, Mademoiselle Robot popped into the LOOK Lounge over at the Westfield Stratford City shopping centre for a chat with us and readers to discuss all things fashion and blogging-related. Originally from Paris, she is now living and working from London, and yep, she confessed she loves London more! Though Paris wins on Fashion Week apparently – booo! She took over LOOK’s Twitter account to answer your questions on there, but if you missed her read our fave Q&A’s below….  

  • Q. What are your favourite fashion trends for autumn/winter 2011 and who are you looking forward to seeing at London Fashion Week SS12?
  • A. I really like the '60s fashion trend and am looking forward to seeing Giles the most.
  • Q. Where are you favourite places to shop?
  • A. I like ASOS, especially as it can arrive the next day. But I also shop in vintage shops and Liberty's when I have a spree.
  • Q. Who’s celebrity style are you loving on the red carpet at the moment?
  • A. I don’t really follow celebs, but I like Zooey Dechannel and Olivia Palermo. I used to like Whitney Port more (when they were in The City together) but she’s not around so much now. 
  • Q. What advice would you give for people starting a new blog? How can they increase their followers and numbers?
  • A. Don’t worry too much about followers and numbers. If you’re doing what you love it shouldn’t matter. It doesn’t matter what you post about as long as your personality comes through and your readers see you. The secret for a successful blog is to have integrity and your own unique voice. Be yourself and work hard!
  • Q. Where do you look for ideas for blog posts?
  • A. I find inspiration in everything really. My interviews probably do the best but people love my outfit posts as well.
  • Q. What other fashion blogs do you read?
  • A. I mainly read my friends blogs because I like to keep up with what they’re doing but I like Turned Out and Face Hunter for street style.
  • Q. How do you compete with other fashion bloggers?
  • A. I don’t really see it as competing as I love what I do and I think there’s room for everyone to blog. With the super bloggers, anyone can be a super blogger if they really try.
  • Q. How do you deal with sponsorship and branding? Would you do something like Bip Ling has done with Forever 21?
  • A. I think Bip Ling fits the Forever 21 image perfectly, but I’d only do that if the brand suited me. I only promote brands I would buy anyway.
  • Q. Where did your blog name Mademoiselle Robot come from and does it help stand you apart from the rest?
  • A. It used to be my DJ name in Paris, so if anything it’s doing me a disservice as it has no connection to fashion. So I’m not sure if it helps people remember me or not!
  • Q. Do you prefer London to Paris?
  • A. For Fashion Week, Paris. In general I prefer London – it’s much more lively and fun, and has a better style!

Don't forget to pop into our LOOK Lounge at the new Westfield Stratford City until the 19 September 2011 for more Q&A's with fashion bloggers, plus free manicures and make-up sessions. See the full timetable to book now. JG

Readers came to the LOOK Lounge to ask Mademoiselle Robot questions on blogging

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14th September, 2011

The LOOK Style Search Has Now Begun!

Two stylish people that LOOK spotted at Westfield Stratford City

Calling all fashionistas! The brand new Westfield Stratford City shopping centre in east London has just opened for business. And to celebrate, we’re heading to the new fashion hotspot in search of the most stylish girls and guys.

The LOOK team and scouts from Elite Models will be heading to Westfield Stratford City in search of the most stylish people, who will then appear on Look.co.uk and in LOOK magazine for readers to vote for their favourites. The winners – one male and one female – will then receive a VIP day at Westfield Stratford City, including a £300 Westfield gift card. Plus, the winners will also appear in a special follow-up feature in LOOK.

If you think you’ve got the style factor, don’t miss the LOOK Style Search at Westfield Stratford City on 17 September, 25 September, 1 October, 8 October, 16 October and 22 October 2011.

Here are our favourites so far…

  • Francesca Donnelly, 24, Berkshire, loving the leather look: "I bought these black shorts in River Island and have worn them loads. Today, I’ve teamed them with a Primark tassel bag."
  • Kannen Singelee, 21, St Albans, working the colour-pop trend: "My Pull & Bear yellow skinnies are perfect for brightening up those grey British autumn days."

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13th September, 2011

Nicole Scherzinger Wows At Westfield Stratford City

Nicole Scherzinger performing at The Westfield Stratford City shopping centre

Popstar Nicole Scherzinger  wowed the crowds when she officially opened the Westfield Stratford City shopping centre with a powerful performance of her number-one single Don't Hold Your Breath, followed by another six tracks off her album Killer Love. The ex-Pussycat Doll virtually emptied the high-street fashion stores as the packed mall went into hysteria to hear Nicole Scherzinger sing. 

The U.S. X Factor judge dressed in black mac then stripped back to a short black fringing dress, getting the crowd hot under the collar. Luckily, her dancers were at the ready with water guns to cool the crowd down.

The LOOK team were sitting front row and managed to save our shoping outfits and stay dry. Check out our VIP pics from the side of the stage on Twitter and Facebook, and come and see our web team at Westfield Stratford City in our special LOOK Lounge, where you can enjoy free pampering sessions and talks from fashion bloggers all week. Check now for the full schedule of events  to book your slot.

Just pop in to make your appointment or email looklounge@ipcmedia.com. Don't forget to join the chat at Facebook and Twitter, using the hashtags #LookShowWSC and #LookLounge.JG

Nicole Scherzinger performing at The Westfield Stratford City shopping centre

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13th September, 2011

LOOK Sets Up Shop At Westfield Stratford City!

An outside view of The Look Lounge at Westfield Stratford City

Want to come and say hi to the LOOK team? We've got an amazing pop-up Lounge in the brand new Westfield Stratford City and we'll be there (here?) all week! When you pop in, you'll not only get to meet our fashion fabulous web team, but you can also book yourself in for some free pampering and chat to some of the hottest fashion bloggers in the country. Here's the official schedule of what's going on in the LOOK Lounge... hope to see you soon!

Tuesday 13 September

10am - 8pm Access for bloggers only

Wednesday 14 September

12 - 8pm Pampering beauty treatments by Filthy Gorgeous

2.30 - 3.30 pm Q&A session with fashion blogger Mademoiselle Robot

Thursday 15 September

12 - 2pm Hair styling by Toni & Guy

2 - 3pm Q&A session with fashion blogger Coco's Tea Party

4 - 5pm Q&A session with fashion bloggers Style Clone and What She Said

6 - 7pm Q&A session with fashion blogger Catwalk Queen

Friday 16 September

12 - 8pm Fabulous manicures by Nails Inc

Saturday 17 September

12 - 8pm Access for LOOK Show bloggers only

Sunday 18 September

12 - 5pm Hair styling by Cloud9

Monday 19 September

1- 2pm Talk and Q&A session with LOOK's Beauty Editor, Sophie Beresiner, on her beauty blog for Look Good ... Feel Better

3 - 4pm Autumn/Winter 2011 trend talk with LOOK's Fashion Director Hannah Hughes

4.30 - 5.30pm Autumn/Winter2011 trend talk with LOOK's Fashion Director Hannah Hughes

6 - 7pm Q&A session with fashion blogger Catwalk Queen

Booking is essential for all sessions. Just pop in to make your appointment or email looklounge@ipcmedia.com. Don't forget to join the chat at Facebook and Twitter, using the hashtags #LookShowWSC and #LookLounge. MH

The LOOK magazine Lounge sign inside the lounge at Westfield Stratford City

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