The Yumi 'Asha' Dress.

Yumi Launch ‘Asha’ Dress For Nepal Earthquake Appeal

Yumi ‘Asha’ Dress, £45

As events continue to unfold following the devastating earthquake in Nepal over the weekend, there has been an outpouring of public support for both the country and the survivors in the wake of the tragedy.

And if, like us you want to help but don’t know how, here’s a great way to make a donation based on your love of fashion.

In response to the Nepalese disaster, womenswear label Yumi have launched an exclusive dress to help raise money for the cause, with an amazing 100% of the proceeds (net of VAT) going directly to the Yumi Nepal Earthquake Appeal.

Brand owners Uttam and Clare Nepal have been deeply affected by the tragedy as both have personal ties to the country. Uttam was born and grew up in the Dhading region of Nepal, which happened to be very near to the earthquake’s epicenter when disaster struck. The close proximity has resulted in many family homes being flattened and a staggering loss of human life. The Yumi Nepal Earthquake Appeal aims to provide relief of financial need and suffering to those affected by the catastrophe, and is obviously a cause very close to the label’s heart.

According to the UN, eight million people have been affected by the disaster so far, and donations continue to flood in worldwide. However, as with every natural disaster, the long-term damage is incomprehensible.

If you’d like to help, Yumi’s pretty ‘Asha’ maxi dress with its delicate floral print is available online, and is priced at £45.

Get involved.

By Amie-Jo Locke