Yay! ASOS Launches A Dreamy New Occasionwear Line

Just when we thought ASOS couldn’t get any more addictive, they’ve only gone and launched an amazing occasion wear hub that’s packed full of to-die-for frocks…

Weddings, the races, proms and summer parties, we bet you’ve already received an invite to at least one swish occasion this year and are on the hunt for something show-stopping to wear. Well, ASOS has it in the bag. The online hotspot is launching a dedicated occasion wear hub on March 16 and we’ve bagged the scoop on the uh-amazing creations on offer.

As you’d expect, it’s all about the frocks, and when we viewed them at the press preview a few month’s ago, we couldn’t believe they weren’t designer. Believe us – the attention to detail on these beauties is insane. Sequins, beading, lace and appliqué adorns everything from prom styles to shifts, body-con to floor-sweeping maxis, while bold florals are the order of the day on the print front.

Whether you want simple but statement or full-blown glamour, you’ll be hard pushed to find a style that won’t suit your every dress desire. So good, you’ll need your own personal red carpet!

With so many amazing dresses to choose from, here’s some help from our experts who choose their top picks.

Lucy Wood, Head of Fashion News – “A bold design and swishing pleats are the offbeat girls alternative to sparkle!”


Black and white dress, £85

Chloe Jackson, Fashion Editor – “Who knew you could do ladylike and directional in one dress? I love the could-be-catwalk print.”


Digital printed white dress, £55

Gemma Gow, Deputy Fashion News Editor – “There’s no accessories needed with this bejeweled beaut. Carrie Bradshaw eat your heart out!”


Beaded, sequin and tulle dress, £130

Lucie Clifford, Freelance Fashion Stylist – “An art deco-inspired clutch will give this dress a vintage edge.”


Green dress, £120

Hannah Banks-Walker, Freelance Fashion News Assistant – “I’ll be paying homage to Oscar de la Renta’s signature ballgown style with these blown-up blooms.”


Pink rose print bandeau dress, £120

By Amy de Klerk