Westfield London is celebrating its 5th birthday in style today by launching a super-cool pop-up shop, selling exclusive, limited-edition and extremely covetable sweatshirts designed by five of London’s hottest designers.
Peter Pilotto, Louise Gray, Sophia Webster, Richard Nicoll and Thomas Tait have all applied their signature aesthetic when designing the ultimate sweats (they’re a must-buy piece for AW13, FYI). Using Westfield as inspiration, these sweaters are a long way from your run-of-the-mill workout gear – Louise Gray’s quirky ‘tube map’ print is guaranteed to turn heads, Peter Pilotto’s ‘soundwave’ design could have come straight off the AW catwalk and Sophia Webster’s girlie, jewel-printed number looks good enough to eat.
Sweaters cost £65, a price tag that will make any fashionista worth her salt jump with excitement – it’s a steal compared to the normal prices of these labels. And the best bit? Every penny of the profits made from the pretty sweats will go to Westfield’s charity partner, Save The Children. It’s the perfect excuse for grabbing more than one of these limited-edition bad boys.
The pop-up is open for five days only, closing it’s door on 3 November, so if you’re planning on getting your hands on one of these sports-luxe beauts, we suggest getting down to The Atrium in Westfield London, sharpish. Happy Birthday, Westfield!
By Katie Yiannakis
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