Watch LOOK Style Up The New Primark AW14 Line

We’ve already waxed lyrical about just how excited we are about the hot new drop from Primark (hello new season wardrobe!). Which is why we couldn’t wait to get our hands on it in the LOOK office, where we’ve styled up some of our fave pieces.

First up is the Head of Fashion News, Lucy Wood, who opted for the gorgeous statement pearl necklace, which she paired with her own pastel blue H&M dress. Pretty and preppy, it’s a look that can take you from desk to dinner. Deputy Fashion News Editor, Gemma Gow, opted for the Dorothy heels and Beetlejuice bag. With glittery shoes all over the AW14 catwalks, we still can’t accept the pairing isn’t designer!

Art Editor Rose Owens went for a monochrome mash-up, pairing the striped top with a contrasting printed skirt. Clashing prints are mega on the money right now, and we love how Rose has done hers. Fashion news assistant Sophie Haslett, meanwhile, mixed up her grid-print sweat with her own burgundy leather dress. Cosy, knitted fabrics are super chic, and when rocked with either leather or a matching co ord, look seriously high fash.

Finally, our fashion editor, Chloe Jackson, chose the polka dot jumper, which she styled up with her own metallic silver midi skirt. Just add heels for a look that’s ready for evening as well as the office.

Watch our video to see how we styled up Primark’s line, and in the meantime, let us just say that Primark, we salute you.

By Sophie Haslett