This Look Will Get You Loads Of Insta Likes

Breakout Ukranian designer Vita Kin’s colourful, embroidered frocks went from traditional dress to fash pack ‘It’ buy in an instant. Now, this national costume has gone global…

It started with a stitch. Multiple, intricate stitches, to be exact.

When Vita Kin started designing her own versions of vyshyvanka- the name given to the distinctive, heavily embroidered blouses and dresses that make up traditional Ukranian costume- little did she know she’d be the talk of the town (quite literally).

SEE: Summer Dresses To Suit Every Occasion

With billowing, balloon sleeves and loose smock shapes, the designs were so in demand they sold-out everywhere, despite their four-figure price tag.

Not only did Ukraine win Eurovision a few months ago, the country has also infiltrated the rails (both real and virtual) of our favourite retailers, and now there is a glut of vyshyvanka tributes.

Bloggers Leandra Medine and Emma Thatcher wearing Vita Kin

Bloggers Leandra Medine and Emma Thatcher wearing Vita Kin

From Insta-famous brands like Wonder&Weaver and Innika Choo to luxury label Daft, there are embroidered trophy buys enough for us all. Even our high street heroes have tapped this Slavic style: H&M, Boohoo and Topshop all have tops and frocks aplenty to give you your fix.

SEE: Cool Cover-Ups To Style By The Pool

 

Black dress: £22, Boohoo, Red top: £28, Topshop, Blue dress: £29.99, H&M

Black dress: £22, Boohoo, Red top: £28, Topshop, Blue dress: £29.99, H&M

 

Vyshyvanka that doesn’t break the bank(a)? Who’d have thought?