Breakout Ukranian designer Vita Kin’s colourful, embroidered frocks went from traditional dress to fash pack ‘It’ buy in an instant. Now, this national costume has gone global…
It started with a stitch. Multiple, intricate stitches, to be exact.
When Vita Kin started designing her own versions of vyshyvanka- the name given to the distinctive, heavily embroidered blouses and dresses that make up traditional Ukranian costume- little did she know she’d be the talk of the town (quite literally).
With billowing, balloon sleeves and loose smock shapes, the designs were so in demand they sold-out everywhere, despite their four-figure price tag.
Not only did Ukraine win Eurovision a few months ago, the country has also infiltrated the rails (both real and virtual) of our favourite retailers, and now there is a glut of vyshyvanka tributes.
From Insta-famous brands like Wonder&Weaver and Innika Choo to luxury label Daft, there are embroidered trophy buys enough for us all. Even our high street heroes have tapped this Slavic style: H&M, Boohoo and Topshop all have tops and frocks aplenty to give you your fix.
Black dress: £22, Boohoo, Red top: £28, Topshop, Blue dress: £29.99, H&M
Vyshyvanka that doesn’t break the bank(a)? Who’d have thought?