Scandinavian gals are fast becoming the best-dressed women in the world. With Danish and Swedish bloggers taking over Instagram with their chic ensembles and super blonde hair, the Scandi ladies have made a real name for themselves as the ultimate wardrobe inspo and the style we all want to nail. Effortlessly chic is the only way to describe these gals.
With designer brands like Acne gaining cult status, it wasn’t going to be long before the Scandi high street started taking over too. If you want to dress like the fash pack, then make sure you check out our edit of the best Swedish labels and the pieces we just can’t help but love.
With it’s own store on Carnaby Street and the label filling the shelves at both ASOS and Urban Outfitters, Cheap Monday has officially made a dent into the Great British High Street. Run by Ann-Sofie Back, it’s the epitome of Swedish cool. Starting out as a brand known for it’s ‘tight denim’, Cheap Monday now stocks pretty much everything you need from dresses to jumpsuits and the quirkiest accessories in town. Right now, we are crushing on this tie-up shirt and distressed jeans.
When Prada brought clogs back last season, it meant the high street soon jumped aboard the wooden shoe train, but clog haven Swedish Hasbeens was already way ahead. From amazing brightly coloured sandals to heart-shaped styles, this retro shoe brand is the only place to get your footwear fix. We’re in love with their slip on mules right now.
The place to go for classic pieces that have you nailing that effortless elegance. From to-die-for leather jackets to crisp white shirts that will never date, J. Lindeberg is every blogger’s haven for staple separates that will see them through many a wardrobe dilemma. This pink dress would work for the office just as well as it would for your summer hols.
Sign up for the newsletter
Get news, competitions and special offers direct to your inbox
Back By Ann-Sofie
Cheap Monday founder, Ann-Sofie has another line which you’re about to fall in love with. Not quite as ‘cheap’ as her other brand, Back is just as quirky and taps into that Swedish cool like no one else. This bodycon knit dress is at the top of our wish list – layer up like this model or wear bare on a night out! Back is stocked at ASOS (and is currently on sale so hurry before it’s all gone).
For more fashion edits, make sure you check out TheFashionDrop.
By Amy de Klerk