The LOOK Show - Thanks To Sara Berman

Model wearing the autumn/winter 2010 collection and fashion designer Sara Berman

LOOK is very excited to announce that the official goody bag for the LOOK show will be designed by fashion British designer Sara Berman. Sara founded the Sara Berman label in 1998 by designing a mini range of skirts as a summer project, these skirts were soon selling in Harrods, Joseph, Tokio Boutique and Fenwick Bond Street. What had started as a little holiday work experience soon snowballed into a fully-fledged business on Sara’s graduation from Central St Martins in 1999. The business soon expanded and in 2003 Sara was joined by her sister Amiee, upon her own graduation from Central St Martins. Over the last 10 years, Sara Berman has multiplied into a global distribution, with previous projects including the creative directorship of N. Peal heritage knitwear, Lux by Sara and Amiee Berman for Urban Outfitters and the By Berman line for ASOS. We can't wait to see the London Fashion Week design. 

The Sara Berman autumn/winter ‘10 collection is now available online at Saraberman.com, and at retailers such as Harrods, Harvey Nichols, Fenwicks Bond Street and Net-a-porter.com.

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