The LOOK Show SS11: Meet The Curve-Creating H&M Dress

Hannah Hughes, LOOK’s Fashion Director, talks us through the fashion show frenzy as we prepare for the SS11 LOOK Show…

It’s been a mad week so far at LOOK HQ as we gear up for the spring/summer 2011 LOOK Show – the only high street fashion show during London Fashion Week. With only a few days to go, we’ve just finished picking out the final clothes and started fittings with the 25 models.

This morning I’ve been down to the H&M Regent Street store to pick their final outfits. With a whole shop to chose from, it’s a bit like being a kid in a sweet shop, but I try to focus and pick out eight outfits which work as a spring collection. In true H&M style, the colours are bright and punchy and the cuts are modern and graphic. The winning piece for me is this curve-creating dress, with its fit-and-flare waist it’s a modern take on the classic ‘50s shape which means… It’s perfect for every shape! 

Stay tuned for more faves from Marks&Spencer, Next and Monsoon.