From H&M and Mango to Warehouse and Miss Selfridge, almost all of our fave high street hot spots have been quick to jump on the Premium bandwagon – and boy are we smitten. Buttery soft leather, baby soft suede and intricate embellishment and details mean that the price points are slightly higher than your usual high street haul, but when the pieces look this good, we simply can’t resist. Say hello to your new investment splurges…
While this line includes silks, satins, linens and leathers, each limited edition piece is actually super purse friendly, and you’ll barely notice a difference between the Premium and the regular collections. Think chic whites, nudes and navy, complimented with pleats and metallics.
Equally as enticing is Warehouse’s range. Featuring plain vests, tees and dresses, each piece makes for the perfect wardrobe staple. And if it’s an accessory you’re after, the range plays host to a number of bags, shoes and hats. Trust us, these understated pieces will give your wardrobe a designer feel.
Unlike most existing Premium collections, Miss Selfridge’s taps into party wear, with sequins and embellishment galore. Prices are a little more hefty than the others, but a girl can never have too much glitter in her life, let’s be honest. Plus, these are the kind of frocks you’ll wear forever.
First the Coachella range then the Conscious Collection, H&M has gone from strength to strength of late, and its Premium Quality line is no exception. Mostly accessories, there are a few silk separates to amp up your everyday wardrobe, too.
Although not yet landed in stores, we couldn’t go without mentioning Reiss’ Premium Collection. Due to launch in August, it comes in at the priciest of all our top Premium lines, ranging from £80 – £1295. Pretty eye-watering, right? But featuring shearlings, leathers, cashmeres, laces and silks, a purchase here makes for the ultimate investment buy.
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By Bridie Wilkins