Sales Of These Jeans Have Risen By 105%

It's all about a specific style...

Yves Saint Laurent said he wishes he had invented jeans, Giorgio Armani says they represent “democracy” in fashion and Look says they’re the ultimate wardrobe investment. But which is the style to go for RN?

Street styler Celine Aagaard sported her step-hem jeans with black platform ankle boots

Street styler Celine Aagaard sported her step-hem jeans with black platform ankle boots

According to online retailer Lyst it’s all about step-hem jeans, which have seen a 140% search and 105% sales increase since London Fashion Week. Yep, they’re the distressed, loose-fitting type that you probably first heard of when everyone went doolally for Vetements’ incarnation, but now everywhere from Zara to Marks & Sparks have created their own affordable versions.

SEE: Best High-Waisted Jeans: The Look Edit

Vetements' DHL t-shirts sold like hot cakes

Vetements’ DHL t-shirts sold like hot cakes

Now, we could blame it on the Vetements effect (the brand’s ethos of taking the ordinary and turning it into high fashion – DHL tees and tracksuits, we’re looking at you – has culminated into a cult status no other can contest with), but we reckon there’s more to it. The baggy cut suits all shapes and sizes, while the step-hem creates the illusion of longer legs, and who wouldn’t want that?

SEE: ASOS’ Best Selling Jeans Ever

Sales of J.W. Anderson's Pierce bag rose by 76% following London Fashion Week

Sales of J.W. Anderson’s Pierce bag rose by 76% following London Fashion Week

As for other post-fashion week sale stats, step-hem jeans well and truly trumped the lot. That J.W. Anderson Pierce bag with the to-die-for ring detail? The brand sold 76% more than before the event. Colour-of-the-season pink? Product sales went up by just 45%. Velvet bits, meanwhile, went up by 80%, and sales of those backless loafers went up by just 28%. We rest our case. Now take your pick of these high street beauties…

Jeans, Topshop, £42

Jeans, £42, Topshop

 

Jeans, £45, Next

Jeans, £45, Next

 

Jeans, £24.99, New Look

Jeans, £24.99, New Look