This Campaign Could Be The End Of Body Shaming

How many times have you looked at someone else and judged them for what they’re wearing? Tens? Hundreds? Thousands? We’ll hold our hands up and say we’ve done it too, but while we’d usually keep it to ourselves, there are others who feel the need to voice their opinions. Yep, social media bloggers are often subjected to body shaming online, but Amazon Fashion has just launched a campaign to put a stop to it all: #SaySomethingNice.

With the help of super bloggers Susie Bubble, Camille Charriere, Freddie Harrel, Gala Gonzalez, Samar Seraqui de Buttafoco, Masha Sedgwick, Clementine Desseaux and Hana Tajima, the company hopes to fight back at criticism on our appearance, and the campaign video makes a good start.

The bloggers begin by sharing the comments they’ve received over the years.

“I should be ashamed to be on TV, I should be ashamed to model underwear at my size”, says Desseaux.


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“I look like I could fit three of me in my coat,” adds Camille.

Our skin crawls. But the video soon takes a positive turn…

“If everyone stopped judging each other for one day – gosh, I think people would be so much happier,” says Lau.

So what exactly can we do? Simple – #SaySomethingNice!

In the words of the video subjects, “Pledge to say something nice, to turn negative comments and judgements into compliments, respect, acceptance.”

We’ll start. Susie, your fringe is banging! Who’s next?