River Island Has Launched A Fashion Brand For Dogs

Dogs should never be accessories. They are living, wonderful creatures with feelings, habits and dreams (well, maybe not that last one). The point is, we should treat our loyal, furry friends with some respect. But who’s to say that they wouldn’t appreciate a wardrobe update?

Fashion for dogs isn’t anything new but very few brands have mastered the balance between comfort, style and utility. For your dog, especially those with thinner coats, these jackets provide some much needed warmth for the upcoming Winter months. They also happen to look great!

Touie @thefashund shows us how to sport the pink trend

Touie @thefashund shows us how to sport the pink trend

River Island have just launched a brand new fashion range exclusively for dogs (we mean, you can try these jackets on but they probably won’t fit).

The eight-piece collection arrives in time for brisk morning walks while embracing current trends in human fashion.

As the holidays approach, check out this adorable red, black and white turtleneck jumper featuring a classic Reindeer pattern. Your dog won’t appreciate the design but it makes for the perfect Christmas family portrait.

dogs

Image credit: River Island

But what about for the more temperate weather? After all, until November, temperatures can bounce around the 15 degree mark.

For the stylish pup owners out there that don’t need arctic weather to justify dressing their dogs up, this stripy tee will do the trick.

Available in both pink and blue, the emoji and bone patches coupled with a playful slogan makes for the cutest top.

dogs

Image credit: River Island

The line is going by the RI DOG name and is available under the ‘inspiration’ tab on River Island’s website as well as in selected stores.

Prices range from a reasonable £10 to £18 and come in sizes small, medium and large.

As well as jumpers and jackets, River Island offer matching leads and collars too so you can give your pup the Winter look he or she deserves!