Rag & Bone’s Cool New DIY Campaign: Check It Out Now!

Uber-cool New York label Rag & Bone’s new campaign hit our desks today and we love, love, love it. They’ve sacked off the big name photographer and instead supplied some of our most-loved models – Sasha Pivovarova, Abbey Lee Kershaw, Edita Vilkeviciute and Lily Aldridge – with digital cameras and asked them to snap away. The only brief the model’s were given was that they had to be in the picture and wearing Rag & Bone. The results are pretty cool – check out the girls’ efforts for yourself. It’s worked on us and we’re off to shop for our new Rag & Bone wardrobes now! FD